SAFETY & QUALITY
Pantene strives to achieve the highest bar for both efficacy and safety, using proven ingredients in innovative formulas so that every product we make helps you have a great hair day, every day. We always aim to be the B.E.S.T:
Pantene’s philosophy is simple: the most beautiful hair is the healthiest hair. Based on 50-plus years of research, our iconic Pro-V Nutrient Blends, combined with protective antioxidants, replenishing lipids, and nutrient-rich natural extracts, treats hair from the inside out to truly give you stronger, shinier, healthier looking hair.
When you come up with a formula that works, why complicate it with fillers and fluff? At Pantene, we believe the best product “recipe” is the one that’s most precise. By sticking to best-in-class, thoroughly researched ingredients in highly effective concentrations, we deliver maximum results with no excess.
Our team of expert chemists and dermatologists screen each ingredient to make sure that it is good for your hair and safe for your body, while also considering safety for the environment. We work with third-party independent experts such as the Swiss Vitamin Institute to confirm the quality and purity of our ingredients. Our vigilance never ends: we scrutinize every single ingredient throughout its entire lifecycle.
Seven hundred Pantene researchers around the world test ingredients at each stage of a product’s journey, from our lab to your home—we perform industry leading testing on all finished products to ensure that every product continues to perform safely and effectively throughout its lifetime.

DID YOU KNOW?

We ensure safety and efficiency all along the process and involve all our stakeholders:
We regularly scrutinize our suppliers and verify their compliance with our high safety and quality guidelines.
We meet or exceed the safety guidelines of leading independent and regulatory authorities to ensure our raw materials, packaging components and finished products are safe to use.
The water we use in our shampoos meets the highest industry standard in water purity.

CREDENTIALS

Pantene’s products are proven to be some of the most trusted among consumers, and have been awarded more accolades such as beauty awards, and editor’s picks than any other shampoo brand.

Our ingredients and formulas are also accredited, vetted, validated, approved, and certified by external independent agencies and organizations such as the Swiss Vitamin Institute.

The SVI is an independent, not-for-profit, and internationally recognized laboratory with expertise in the 13 essential vitamins and their cofactors. They are relied upon by hospitals, government agencies, NGOs and companies worldwide to ensure the quality of vitamin-containing products. SVI puts the scientific excellence of nutrients at the core of innovation in nutrition and cosmetics. Since 1992, Pantene’s products have been recognized by the SVI for having formulas enriched with pro-vitamin B5. As Pantene searches for new sources of vitamins and nutrients for hair, SVI’s vitamin expertise has become even more important. The SVI partners with Pantene to analyse potential ingredients for their vitamin and nutrient composition. These ingredients include Pantene’s rose water, Rice Oil Essence, etc. all of which have proven to be sources of naturally-occurring vitamins and nutrients.