Every bottle of Pantene is the product of years of scientific research. Unique formulas filled with purposeful ingredients, to create Pro-V Nutrient Blends that make hair healthier inside and out. Softer. Shinier. Smoother. Stronger.

Today, Pantene’s signature Pro-V blend—which combines B5 with a cocktail of powerful and protective antioxidants and restorative lipids—is the strengthening base on which we build all Pantene formulations. To help you achieve your healthiest, best hair ever, Pantene is always on the lookout for effective new ingredients that are great for your hair.

For Pantene fans who want alternatives that are free from specific ingredients, we created formulas that are made with zero parabens and silicones—yet still deliver great hair.

Pantene doesn’t think anyone should have to choose between the great hair they love and the ingredients they don’t. For those customers who want Pantene-caliber results with zero parabens, we reworked some of our most-loved formulas using alternative preservatives. *0% added, selected products

Silicones have been taming hair for nearly 50 years. Derived from silica, one of the most common elements in the earth’s crust, these molecules are very effective at moisturizing and smoothing hair, and protecting it from the damage of heat styling, to leave it silkier, more lustrous and more manageable. Though silicones are chemicals, decades of research have shown they pose no threat to hair’s health, although some users find it too heavy on hair and believe that it can create buildup, leading to dullness. *0% added, selected products