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Pantene is one of the world’s leading hair care brands. Pantene hair products have shown great promise in strengthening even the weakest parts of the hair. They have been used for a wide range of applications like hair fall control, anti-dandruff action, hydration, scalp cleanse and total damage care to name a few. Do you want to know how it all started? Let’s walk you through Pantene’s story.

OUR PRO-V DISCOVERY

Over 70 years ago, a group of scientists at Swiss drug company were working on a cure for serious skin injuries. It was 1940. They were trying out a new treatment that had been developed to regenerate skin tissue. While observing patients, who had taken the treatment, they realized something very strange. They saw that hair grew stronger and thicker in areas where the skin had been treated. Not only did the formula have skin healing properties, it also had positive effects on damaged hair. Any clue what the miracle formula was? It was Pro-Vitamin B5. And with this accidental discovery, Pantene was born.

Pantene pro-V formula development

PRO-V FORMULA DEVELOPMENT

Several years later, the Pro-V discovery turned into an exclusive formula for hair care products. It was certified by the Swiss Vitamin Institute. Soon after, the first few Pantene products were made and sold to Europe’s top department stores. Available only in limited qualities, it became an elite product with a high demand.

By the 1990s, Pantene began to expand to other countries outside Europe. Along with experience, their products grew too. Pantene evolved to build more effective hair care products. The Pantene Pro-Vitamin B5 formula improved every year to meet specific needs and and hair types. Want to learn more about Pantene and productsavailable to you? Explore the site and you’ll find all your answers.

Having started completely by chance, Pantene is now better than ever at making your hair strong and healthy. Try the new Pantene Pro-Vitamin series and you´ll be amazed. If you’re looking for a makeover, now’s the time.

Pantene pro-V formula growth